netflix.com/app
Netflix is the most popular streaming service out there. It's easily the most widely used, and people know it because it's been around for a while. Even if you don't have your own Netflix account, chances are you know someone who does and has been able to get their password from them at one point or another.
Netflix had such a dominant position in the streaming market that "Netflix" was virtually synonymous with streaming services themselves. People would say, "I'll have to Netflix that when I get home" and it became nothing short of a cultural phenomenon. Before Netflix, nobody ever spoke about watching content terms like "binging." Thanks to Netflix, whether a show is binge-worthy or not is now a new criterion used to evaluate how good a series is, whether it has you on the edge of your seat from one episode to the next.
Netflix has completely revamped the way that we consume media. Prior to their platform, we used to watch television one episode at a time. And usually, we would have to wait a full week for the next episode to be released. Sure, there are still networks and shows that use this antiquated way of releasing TV episodes, but Netflix changed the game entirely. They began making full seasons of their original and syndicated series available at a time, resulting in people taking in all the content that they could stomach in one sitting. The world of movies and television is forever changed thanks to Netflix's innovative platform.
But it wasn't just how many content people view in one sitting that Netflix changed forever--it also made its mark on the ways we're able to view content. Where and when we can watch our favorite shows and movies on demand, as well as how easy it is to use the Netflix mobile app. Netflix was one of the first streaming services to offer an easy to use and convenient mobile app, too, which let subscribers bring all their favorite shows and movies with them, no matter where they happened to be.
When the Netflix app first burst on the scene, it blew people's minds. It was really convenient to watch full-length movies and entire series on our mobile phones and tablets. It made travel, for one thing, a heck of a lot more bearable. The Netflix app was truly revolutionary in how we are able to consume content and where and when as well.
Do people still like the Netflix app as much as they did in the beginning? Well, it seems that taking a look at the Apple App Store shows mostly favorable ratings. People tend to be very picky when it comes to premium streaming apps, so this is not uncommon to find that apps like Hulu and Amazon Prime Video are not as highly rated as you might assume. In contrast, the Netflix app seems to be liked by most people.
The Netflix app has an average score of 4.1 out of 5 stars, which is not bad at all when you consider the abysmally low ratings of competing apps. But still, this might not be quite as high as expected. So, what is it, then, about the Netflix app that causes people to occasionally rate it 1 or 2 stars? Well, let's dive in and take a look!
Design
In 2020, the Netflix app looks different than it has in the past. Whereas the app originally attempted to mirror the iconic layout and design of the Netflix interface as it appears on laptops and Smart TVs, now the app looks more like a social media app. Titles appear, for example, somewhat like they might on a news feed on Instagram.
On the top of the page, you'll find a list of previews. Each one is a clickable circle. The design is reminiscent of Instagram or Snapchat, how they allow you to view the stories of users. Netflix has borrowed this design for their trailers, having each one of their top titles appear at the top of the home section like a social media story might.
I don't really mind this interface, but I don't think it is the best design for an app like Netflix. I would make things more streamlined and not borrow design techniques from social media just for the sake of it. I would prefer it if previews of a title could be accessed by holding your finger over a given show or movie instead of dedicating a whole section of an already cramped app to it - how many people really watch previews on Netflix anyway?
Another great feature of the Netflix app is the notifications. You can customize what kinds of notifications you want to receive from the app, including when new shows or movies have been added, when your queue is almost done, or when there are updates to your account. All of these features make it really easy to stay on top of your entertainment without having to constantly switch between different apps.
The notifications section lets you keep track of your favorite titles and shows, letting you know when new episodes of a series you follow are up or if a new movie that you are likely to enjoy has been added to the library. This all results in a very customizable and personalized experience, the likes of which you would expect from an app from such a premium service.
Content
Although the Netflix app may not offer any additional content, that's fine. The Netflix library is already so vast and constantly growing that no additional content is needed. That being said, you won't have to sacrifice any content either. If a title is available on Netflix, you can watch it on your phone or tablet via the Netflix app downloads. However, downloads could be seen as additional content, since you can build up your own library of movies and shows that you don't need an internet connection to view.
Pricing and Plans
use the app sparingly.
There is no additional cost for using the Netflix app. If you have a subscription to Netflix already, the app is automatically included in your account. However, using the Netflix app does count as adding a device to your account. So, if your account has a limited number of devices that can be used at once (most do, including family accounts), use the app sparingly.
Suggestions that I have for the Netflix App
I would suggest going back to the older app design, which looked less like a social network and more like a streaming service, for starters. It would also be great if the Netflix app allowed you to create your own personalized playlists of movies and show episodes, so that when you are on the go, you can just throw on a good mix of content for a given situation ahead of time and let it play through. Other than that, I think that the Netflix app is an expertly executed premium streaming app.
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