investigationdiscovery.com
A guilty pleasure for many is watching crime shows. Some of these shows feature killers such as husband killers, wives who stab their husbands, stalkers, kidnappers and murderers. suspense and shock are two things that all of us can't get enough of.
Most of us enjoy these exhilarating storylines with twisting tale. Thankfully, I'm not the only one with the ID Syndrome, there are millions who tune in which makes Investigation Discovery one of the most viewed TV channels in the world.
Investigation Discovery, a cable network known for its true crime programming, is doing well in spite of the overall decline of cable networks. The channel consistently ranks among the best five cable networks for female viewers between the 24-54 age category. Although most of its viewers are grown-up women, men also watch Investigation Discovery.
Investigation Discovery has become very popular in the last few years, and celebrities such as Nicki Minaj, Lady Gaga, and Serena Williams have admitted that they are addicted to this documentary-style reenactment of true crime.
Numbers Don?t Lie
According to Nielsen, Investigation Discovery ended Q4, 2015 as the most-watched cable network with the advertisement among women between 25-54 age group. The channel had nearly 900,000 viewers in prime time and the number has been growing 10% per year ever since. It is amongst the few channels to have consistently landed in the Top 20 channels list having launched just 15 years ago.
Welcome to the online spectrum
With the rise of online streaming services, the maturing cable TV business is experiencing a decline in users. New services such as Netflix, Amazon Prime, and Hulu are catching on as opposed to people sticking with their regular cable TV or satellite TV connection. This shift can be summarized in user reviews on Influenster.com.
I've been a fan of Investigation Discovery for years. I love watching true crime and forensic-style shows, but now that we don't have DirecTV or Dish Network, I can't access all of my favorite shows on ID anymore. We have Netflix, Hulu, and Amazon Prime, so I'm able to watch certain shows, but I miss being able to binge every show the network has.
This review summarizes what's happening in the world of viewership. Traditional media stocks are dropping and more households are choosing to unsubscribe from cable and satellite TV subscriptions. However, there are some good news developments: If you can hold on to your investment, you can watch Investigation Discovery online through its own website. You don't need a TV anymore to watch it; you can watch it at any time and place, thanks to investigativediscovery.com.
History
Investigation Discovery was launched in 1996 as Discovery Civilization Network: The World Geography and History Channel. It was one of four crucial digital networks launched by Discovery in 1996.
Eight years ago, the New York Times Television and Discovery Communications entered a joint-venture to run the channel together. Until 2002, this channel was available in 14 million households with partnerships focusing on creating content such as history shows, contemporary history, and current affairs.
In 2003, the channel was rebranded to Discovery Times which shifted its content focus towards culture in the United States. In 2006, NY Times sold its stake in Discovery Time back to Discovery Communications which allowed the original creator complete freedom. Empowered by this, in January 2008, Investigation Discovery (ID) was finally relaunched as a solely crime-based channel focusing purely on reenacting real-life stories.
By 2018, ID had become the sixth most-viewed channel in a cable network, second highest rated cable network among women, and #1 in the true crime genre.
Design
Investigation Discovery has a clean and professional design. Everything is arranged well, and even if you visit the website for the first time, you won't have a hard time browsing around it. All of it can be accredited to its wonderful design. Space blue background with white text really compliments each other with CTA buttons of pink color. There's a proper flow throughout the website, with little details such as the drop-down arrow for the "Shows" category being colored pink in order to support the "Watch Now" CTA button. Such intricate elements are present throughout the website - starting with the homepage.
As you scroll down, you can see two small thumbnails that are categorized as 'Unlocked Episodes,' 'ID Go Original Series,' and 'Rediscover Unlock Series.' These are in a slider format, so upon clicking the arrow, you can watch a trailer of another show. Once again, you can see a Pink vertical line accompanying the title, which keeps the flow even.
The user-interface banner before the footer is well done. It has a transparent blue box with the headline "Have A Tip?" followed by white texts and a pink CTA. The color flows smoothly in each element, which binds the entire website together.
Finally, just above the footer, you can see the partner channels followed by a newsletter subscription call-out. Both of which carry high design value without obstructing the flow. Moving on to the footer, you can see associated platforms along with our sites and general communication guidelines.
The main difference between the streaming experience using the Apple TV and using other streaming devices is that you need to link it with your TV Service Provider to watch content.
Content
Investigation discovery.com by far has the most extensive library of crime-themed programming. So, once you start watching ID programs, you get hooked and can't stop! From favorite "Homicide Hunter" episodes to shows such as "Evil Lies Here?", "Disappeared?" and the critically acclaimed "On the Case with Paula Zahn?", Investigation Discovery is a one-way ticket to the twisted and fascinating world of true crime. Revel into the immersive storylines and witness a marvelous viewing experience on these documentary-style programs.
You can have any streaming service you want, but you can't really have these documentary-style shows on any of them. The production value and the extra-ordinary reenactment is what sets these apart. Did you know that every spend on a single episode is around $300,000 - x10 times more than average TV show production cost?
ID's popularity is why it is doing well amidst adversity and providing the much-needed boost. Passionate fans who love ID are not willing to switch to streaming services because of this channel which tells us something about their commitment. Shows such as "Body Cam?", "Caught on Camera: The Untold Stories?", "Shattered?", "American Monster?" and "People Magazine Investigates?" are some of the shows viewed in large numbers.
Titles that grab your attention
"Can't really call it a clickbait when the content inside is top-notch. When you streaming on Investigation Discovery, you'd surely be tempted to open the videos. Why? Because of titles such as ?Who the Bleep Did I marry??, ?Wives with Knives?, ?Your Worst Nightmare?, ?Stranger in My Home? to name a few. Such titles make you curious and incite a response and once you click on the title, you're certainly in for a ride."
Desktop/Mobile experience
Investigation Discovery is not just a channel, but rather a place where you can see case studies, stories, and reading material on the website. This immersive and compelling true crime stories will awake the detective in you. Whether you're streaming Investigation Discovery from your PC/Mac or watching it on your television or mobile phone, you'll be hooked.
Why most users stream through ID Go?
Streaming websites allow you to browse through episodes of different shows. You can watch entire seasons or access the early premieres of nail-biting crime shows through an app well designed for that purpose.
No matter where you are, you can watch Investigation Discovery through the ID Go app. All the episodes that air on television are available on the app the same day, so there's no chance of missing an episode.
The app allows you to pick up where you left off and not miss a beat. ID Go also allows you to create your own playlist which you can watch later at your convenience.
Plans & Pricing
Investigation Discovery is available for free on cable and satellite TV services. You can browse the content through the website or ID Go app on Android and iOS.
Suggestions I have for Investigation Discovery
I think Investigation Discovery should be offered as an independent show. For a lot of people, it would be a good choice to combine it with other services like Netflix, Amazon Prime, and others. A lot of people who are switching from DirecTV and Dish Network end up switching to this channel and compromising on something else. If the developers focus on this aspect, they can capture a lot of audiences.
Conclusion
Investigation Discovery has taught me to question everyone and everything, even if it's just for a laugh. I chuckle â on a serious note, if you do have access to Cable TV or Satellite TV network, I'd urge you to enjoy Investigation Discovery through the website and ID Go App.
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